Sustained Market Ecosystem

The sustained market is the mainstream market ecosystem. This is the market of the established, the proven, and the entrenched. With sustained market principles well established, market players must complete head-on to commercialize existing market capacity. The intensifying pace of incremental competitive market improvements leads to low-end commoditization and high-end over-performance.

Sustained Market Players:

• Established/Incumbents businesses, products, technologies and value networks (Commercializers/Commoditizers)
• Consumers of mainstream products (Pragmatists, Conservatives)

Sustained Market Principles:

• Commercialize sustained market capacity through established competive principles, and sustaining operating principles.

Sustained Market-System Attributes:

• Larger, slower, and more rigidly focused
• Deeply invested and embedded in strategic sustained market systems and value networks
• Supported, protected and governed by governing market systems