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Introduction
- Seeing Markets -
Market Beliefs
Nested Ecosystems
Emerging
Sustained
Governing
Market Forces
Value
Access
Insight
Market Cycles
Activation
Disruption
Release
Renewal
Consumer Engines
System-Activators
Early-Adopters
Pragmatists
Conservatives
Laggards / Skeptics
Market Currencies
Time
Attention
Education
Change
Commitments
- Creating Markets -
Market Systems
Market Principles
Operating Principles
Surface Integrity
Business Ideology
Market Discipline
Emerging
Sustaining
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