About Aptus3

The first agency and blog focused on the fine art of market disruption.

Aptus3 is a timely upgrade for the entrepreneurial market belief system. We bring the markets principle forces to the forefront, and provide an improved set of disciplines for locating, validating and capturing high value opportunities.

Supporting the pursuit of visionary success.

Business approach long relied upon for creating new markets and launching new products is antiquated. Traditional business theory, principles, strategies and disciplines were developed and validated in markets fundamentally unlike the markets we face today. Outmoded business approach is fueling uncertainty across our economies, industries and organizations. Only by upgrading our understanding of the modern marketplace, and by refining our market discipline to suite current conditions will we again create lasting advantages for our organization, our products and our customers,

Aptus3 radically improves the way we "see" the modern marketplace to help us amass the internal assets which drive visionary thinking, product development, and market strategies.

>> Aptus3 Introduction >>

Aptus3 Founder & Creator

Paul Daigle is a fifteen year veteran of the emerging market, with startups as diverse as DoubleClick, Dream Home Source and Accumulus.

Paul's areas of discipline are business and product design for digital markets, and bettering our understanding of the forces that drive market disruption. Throughout this career Paul has focused on shifts in the global business platform, and on the signals that announce disruptive change; observing market response and lack of response to tranformative market events. As a startup founder Paul observed that the business development path advanced by startup advisors, incubators and investors counters the paths forged by the markets biggest success stories. This disparity in market approach, and the absence of a reliable and systematic path to success in developing markets put Paul on a new entrepreneurial path: to find updated principles and disciplines that support market vision and model success.  

The outcome, Aptus3, is a systematic approach to seeing markets, validating opportunities, and creating disruption.

The game has changed. It's time to play.

Paul is also the owner of Portland digital design shop Little Brands That Can!

>> Aptus3 Introduction >>

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